Shopping in Japan: Supermarkets

When a foreigner starts living in Japan, the place they will use the most is the supermarket. 
In Japanese, it is called "スーパー".

However, foreigners who shop at Japanese supermarkets for the first time may not always know how to shop.

This article provides useful information for foreigners shopping at Japanese supermarkets.

Learn about Japanese supermarkets

What kinds of Japanese supermarkets are there?

In Japan, there are supermarkets of various sizes, ranging from small local supermarkets to large supermarkets that sell not only groceries but also daily necessities.

In addition, there are specialty stores such as supermarkets that sell only organic foods or food and seasonings from Southeast Asian countries.

What is the structure of the restaurant?

In many Japanese supermarkets, fruits and vegetables are lined up near the entrance.

Further on, there are meat, fish, instant foods, snacks, drinks, frozen foods, and a deli section.

If you can't find what you want, look at the markers in the aisles that indicate the types of products available.

What to watch out for when shopping at Japanese supermarkets

Manners when shopping

In Japanese supermarkets, shop with good manners.

Example

• Handle the products in line with care.
• Don't open the package or bottle until you buy it.
• Do not talk loudly or make phone calls.
• Take your turn in line at the cash register.
  and so on.

In Japan, you are not allowed to open the contents of an item until you have paid for it.

If you have any questions about an item, do not open the box or bottle, but ask the staff.

Stores are used by many people. As in any other place, do not talk loudly and be aware of your surroundings while shopping.

Better to have cash on hand

In Japan, cash is still used in many stores.

Some stores accept only cash payment, so it is better to carry a few thousand yen in cash just in case.

Bring your own bag

Many supermarkets charge for plastic bags to protect the environment.

We recommend that you prepare and bring your own shopping bags or eco-bags.

Ask the staff if you are unsure about something

If you have any problems or questions, ask the staff.

It is useful to learn some basic Japanese phrases for asking questions.

When you want to know the price:
"これはいくらですか (How much is this?)"

When you want to know the sales floor:
"〇〇はどこにありますか (Where is ____?)"

When you want to know what the product is:
"これは何ですか (What is this?)"

Try to buy something that can only be found in Japanese supermarkets

Popular sweets in Japan

There are many kinds of sweets in Japan.

There are not only gummy, chocolate, cookie, and chip-type snacks, but also traditional Japanese sweets such as senbei (せんべい/rice crackers🍘) and manju (まんじゅう/sweet buns).

Especially "senbei" and "manju" are recommended as they offer a taste of Japanese culture.

Japanese Ingredients and Seasonings

If you like to cook, we recommend buying ingredients and seasonings.

Seasonings such as soy sauce, miso, and mirin allow you to enjoy the taste of Japan at home.

Other ingredients such as dashi, nori (seaweed), and curry roux are also ingredients that give a taste of Japanese food.

Local Specialties

When shopping in Japan, you can find products by region.

Each region sells its own delicious specialty products, such as dairy products in Hokkaido and matcha products in Kyoto.

Sweets and other treats that are only available in the area make great souvenirs or gifts.

Ask for product recommendations

At stores like grocery stores and butcher stores in shopping streets, you can ask for recommendations.

If you are not sure which one to choose, ask the staff
"すみません、これについて教えてください (Excuse me, can you tell me about this?)"
or "おすすめはなんですか？ (What do you recommend?)".

They will then be able to tell you about popular products and recommendations.

What are the tips for saving money at japanese supermarkets?

Take advantage of sales and discounts!

Japanese supermarkets regularly offer sales and discounts.

You will see a sign that says "セール (Sale)" and a sticker that says "割引 (Discount)" on the products.

Especially after the evening, check out the discounts that are often available.

Take advantage of special offers and coupons

Some supermarkets have special offers for frequent customers.

You earn points for every purchase you make, and some places allow you to redeem coupons or prizes when you accumulate enough points.

In addition, you should pick up a flyer from the store, as not only will you get the best deals, but you may also find coupons on the flyer.

Finally

Japanese supermarkets offer a variety of attractions. There are many things that can only be found there.

It will be an opportunity to not only shop but also to enjoy Japanese food and culture.

If you like to cook and eat, it is recommended to visit various supermarkets and see what kind of things they sell.